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Soriano Motori and Gyre9 Joint Venture: SORIANO9 (S9) and G9EV Collaboration
Overview Soriano Motori Corp, a luxury electric motorcycle manufacturer under The Soriano Group, has partnered with Gyre9, a Connecticut-based product development and manufacturing firm, to launch SORIANO9 (S9), a joint venture announced on May 6, 2025. This collaboration aims to create advanced electric and endothermic (internal combustion) motorcycles, combining Italian design with American engineering and production. Additionally, through Gyre9’s G9EV division, the partnership extends to developing innovative electric vehicle (EV) charging solutions to support Soriano Motori’s sustainable mobility vision. This dual initiative positions S9 and G9EV as leaders in redefining motorcycle innovation and EV infrastructure.
SORIANO9 (S9): A New Era in Motorcycle Innovation The SORIANO9 (S9) joint venture represents a strategic collaboration between Soriano Motori and Gyre9, leveraging their respective strengths to deliver cutting-edge motorcycles. With design rooted in Italy and manufacturing based in Southbury, Connecticut, S9 aims to blend heritage craftsmanship with modern technology.
Key Features of S9
Mission and Vision: S9 is dedicated to producing high-performance, sustainable motorcycles that redefine rider expectations. It focuses on both electric and endothermic models, catering to diverse enthusiast preferences while prioritizing environmental standards.
Electric Motorcycle Development:
- SORIANO EV Series: S9 is developing a new generation of premium electric motorcycles, building on Soriano Motori’s Giaguaro models (V1-R, V1-S, V1-Gara). These bikes emphasize high performance, intelligent mobility (e.g., AI-integrated GPS), and sleek aesthetics, with ranges of 120–160 km and top speeds up to 180 km/h.
- Early prototypes are in development, with the first models slated for unveiling in early 2026 and production scaling to meet demand in Europe, North America, and select global markets.
Endothermic Models: Recognizing the enduring appeal of internal combustion engines, S9 is exploring advanced endothermic motorcycles that meet modern performance and emissions standards, targeting enthusiasts who value traditional powertrains.
Manufacturing in the U.S.: Gyre9’s 40,000-square-foot facility in Southbury, Connecticut, serves as the production hub, leveraging local talent and infrastructure. This aligns with Connecticut’s support for clean-tech manufacturing, with a three-year phased rollout targeting full-scale production and global export by 2028.
Investment and Growth: The joint venture includes a $7.5 million investment, combining funding from AdvanceCT and Soriano Motori, to support prototyping, engineering, and facility expansion. This investment underscores S9’s ambition to establish a significant U.S. industrial footprint, even as the partnership advances following initial funding adjustments.
Strategic Importance
- Italian-American Synergy: S9 combines Soriano Motori’s Italian design heritage, known for artisanal craftsmanship and luxury aesthetics, with Gyre9’s expertise in engineering and scalable manufacturing. This partnership ensures high-quality production while maintaining exclusivity.
- Sustainability Focus: Building on Soriano Motori’s Environmental, Social, and Governance (ESG) commitment, S9 prioritizes eco-friendly materials, battery recycling, and energy-efficient production processes.
- Market Positioning: S9 aims to challenge competitors like Energica by offering premium, customizable motorcycles with advanced technology, supported by a robust U.S. manufacturing base.
Leadership Perspective Marco Soriano, CEO of Soriano Motori, stated, “We are not simply expanding—we are converging innovation and tradition. By partnering with Gyre9 in Connecticut, we are creating a hub for clean-tech manufacturing and sustainable mobility that will serve not only the U.S. but the global market.” Gyre9’s leadership echoes this vision, emphasizing a shared commitment to innovation and performance.
Collaboration with G9EV Chargers Gyre9’s G9EV division, launched in July 2024, specializes in designing, engineering, and manufacturing Level 2 and commercial-grade electric vehicle supply equipment (EVSE). The collaboration with Soriano Motori extends the S9 joint venture to include integrated EV charging solutions, aligning with the growing demand for EV infrastructure.
Key Aspects of the G9EV Collaboration
Integrated Charging Solutions:
- Level 2 and Commercial Chargers: G9EV is developing EV chargers tailored for Soriano Motori’s electric motorcycles, ensuring compatibility and efficiency. These chargers support residential, commercial, and public charging needs, with a focus on durability, reliability, and ease of installation.
- Production Capacity: G9EV operates from Gyre9’s Southbury facility, with a capacity to produce up to 500 Level 2 chargers per week. This supports Soriano Motori’s EV ecosystem by providing scalable infrastructure for its motorcycles.
Innovation and Expertise:
- G9EV, led by Ed Gilchrest (President of Gyre9) and Frank von Holzhausen (Chief Design Officer), brings nearly five years of experience in EVSE development. Their prior work includes manufacturing thousands of chargers for clients like JuiceBar, featuring innovations like retractable cord systems and internal electrical modules.
- The collaboration leverages G9EV’s expertise in ground-up design and integration of off-the-shelf components to reduce non-recurring engineering (NRE) costs, ensuring cost-effective charging solutions for S9’s motorcycles.
Service Network: G9EV’s ServiceBar offers a coast-to-coast network of certified Field Service Providers (FSPs) for site surveys, installation, activation, and maintenance. This ensures seamless deployment of chargers for Soriano Motori customers, enhancing user experience.
Strategic Goals: The partnership aims to create a flagship manufacturing and R&D hub in Southbury, integrating motorcycle production with charging infrastructure development. This holistic approach supports Soriano Motori’s vision of sustainable mobility.
Strategic Importance
- Ecosystem Synergy: The G9EV collaboration ensures that Soriano Motori’s electric motorcycles are supported by reliable, high-performance charging infrastructure, addressing a critical barrier to EV adoption.
- Market Expansion: By combining motorcycle production with EVSE development, the partnership positions S9 as a comprehensive mobility provider, appealing to both individual riders and commercial clients.
- Connecticut’s Role: The Southbury facility, supported by Connecticut’s clean-tech initiatives, serves as a hub for both S9 and G9EV, fostering job creation and economic growth. The state’s infrastructure and skilled workforce make it an ideal location for this collaboration.
Achievements
- Joint Venture Launch: Announced on May 6, 2025, S9 has garnered attention for its innovative approach, with prototypes in development and a clear roadmap for 2026 model releases.
- G9EV Growth: G9EV’s formation in 2024 and its integration into the S9 partnership have expanded Gyre9’s EVSE production capacity, with plans to scale globally by 2028.
The SORIANO9 (S9) joint venture and G9EV collaboration reflect Soriano Motori’s and Gyre9’s shared commitment to redefining sustainable mobility. By merging Italian design with American manufacturing and integrating advanced EV charging solutions, the partnership creates a robust ecosystem for premium electric motorcycles. Under Marco Soriano’s leadership, this initiative aligns with The Soriano Group’s broader vision of innovation, sustainability, and global impact.
For more information, visit www.sorianomotori.com or www.gyre9.com. Contact: Lindsey Rubinstein, Director of Strategy and Global Communications, at corporate@sorianogroup.com.
Overview of Arius Technology
Arius Technology Inc. is a Vancouver-based art technology company founded in 2013, specializing in advanced, non-invasive digitization solutions for fine art and cultural heritage artifacts. The company’s proprietary scanning systems capture ultra-high-resolution data, including surface geometry, color, and microscopic details, using optics-based technology originally developed from forensic analysis techniques applied to masterpieces like the Mona Lisa. This enables low-intensity, high-fidelity imaging without damaging delicate artworks, making it ideal for museums, collectors, and conservation efforts.
Key products and innovations include:
- Scanning Hardware: Custom-built systems for precise 3D and multispectral capture, known as the Art Digital Master File (ADMF™) platform, which transforms analytics, documentation, and visualization of art.
- Geomatique™ and Elegraph™: Advanced printing technologies for reproducing digitized art with exceptional accuracy—up to 5 mm of texture—supporting applications in restoration, archiving, virtual exhibitions, and elevated printing for contemporary artists.
Arius emphasizes engineering excellence, with its technology engineered and manufactured in Vancouver. The company has evolved from intensive R&D to commercialization, led by co-founder Paul Lindahl, who brings over 18 years of expertise in 3D applications.
Connection to the Soriano Family Office
Arius Technology serves as a portfolio company within the investment holdings of The Soriano Family Office (also known as The Soriano Group), a multi-generational consortium founded by the Soriano family. The family office, led by CEO Marco Antonio Soriano, manages a diverse portfolio of global enterprises focused on innovation, sustainability, and strategic growth across sectors like mobility, finance, and technology. With roots in Italian engineering (e.g., Soriano Motori electric motorcycles) and a history of over €100 million in ventures since 2011, the office invests in high-potential tech firms like Arius to drive ESG-aligned advancements.
Marco Antonio Soriano has direct ties to Arius, including prior roles in its operations, reflecting the family office’s commitment to boundary-pushing innovations in art preservation and digital heritage. This investment aligns with the group’s broader philosophy of integrating AI, automation, and precision tech to transform industries, as highlighted in recent demonstrations at events like the OPAL Conference in Laguna Beach.
Key Areas Where Arius’s Technology Could Relate to UNESCO’s Goals
Arius’s ultra-high-resolution scanning systems—capable of capturing surface geometry and color details down to 1/10th the thickness of a human hair—support global cultural preservation in ways that echo UNESCO’s programs, such as the Memory of the World Programme or digital heritage initiatives. For instance:
- Heritage Digitization and Risk Mitigation: Arius has digitized masterpieces like the Mona Lisa (via foundational forensic tech), Van Gogh’s Iris, and Johannes Vermeer’s Girl with a Pearl Earring for restoration and replication. This enables “cultural seedbanks” to protect art from disasters, theft, or degradation—mirroring UNESCO’s emphasis on emergency safeguarding of intangible and tangible heritage.
- Museum Collaborations: Arius has worked extensively with institutions like the National Gallery of Canada (reproducing works by Monet, Cézanne, and others) and Tate Britain (five-year partnership for scanning British masters), as well as the Mauritshuis (textured replicas during restorations). These projects advance conservation analytics, authentication, and public access, which UNESCO promotes through its networks of World Heritage sites and cultural policy frameworks.
About Elimobile, ARTI, and Soriano Telephone and Telegraph
Overview Elimobile, Aziende Riunite Telefonia ed Intrattenimento (ARTI), and Soriano Telephone & Telegraph Italia (STT) represent a dynamic ecosystem in the telecommunications industry, driven by The Soriano Group’s innovative vision under Marco Antonio Soriano. Elimobile is a pioneering social mobile operator in Italy, ARTI is its controlling entity, and STT is the investment vehicle through which The Soriano Group has shaped this venture. Together, they combine telecommunications, entertainment, and social engagement to create a unique customer experience, leveraging the WINDTRE network and a strategic focus on digital innovation.
Elimobile: The First Social Mobile Operator Launched on May 16, 2022, by Elite Mobile, Elimobile is Italy’s first social mobile operator, redefining telecommunications by integrating mobile services with entertainment and social networking. Operating as a virtual mobile operator (MVNO) of the ESP type on the WINDTRE network (up to 4G, 4G+, and 4.5G, with 5G available at no extra cost), Elimobile offers competitive plans and exclusive content through its Elisium platform.
Key Features
- Affordable Plans: Elimobile’s tariffs start at €6.99/month, offering 100 GB of data, unlimited minutes, and 100 SMS. European roaming includes 1 GB of data and 60 minutes of calls at no additional cost, per EU regulations.
- Elisium Platform: A social community and entertainment portal providing access to exclusive content from influencers like Alessandro Del Piero and Carlo Cracco. Subscribers can engage in training, entertainment, and unique experiences, such as virtual interactions with idols.
- Elicoin Rewards: Through the Run with Me service, customers earn Elicoins by engaging in activities like running, which can be redeemed for phone credit or exclusive experiences, enhancing user engagement.
- Services Included: Features like call transfer, call alert, hotspot, and “I Searched You” (notifying users of missed calls when the phone is off) are included at no extra cost. Paid services like ticketing and infobanking remain accessible, while unwanted premium services are blocked.
- Activation and Portability: SIM activation is streamlined via a video identification process using the Elimobile app, completed within 24 hours. Number portability from other operators is supported, requiring the ICCID and PUK codes. Payment options include Visa, Mastercard, American Express, PostePay, Apple Pay, and Google Pay.
Market Positioning Elimobile differentiates itself through its “social mobile operator” model, combining affordable telecom services with lifestyle-oriented content. Its partnership with WINDTRE ensures reliable network performance, with speed tests showing good navigation quality, particularly in areas like Naples. The brand targets tech-savvy and socially engaged customers, leveraging influencer marketing, cryptocurrency, and metaverse integration.
Aziende Riunite Telefonia ed Intrattenimento (ARTI) ARTI S.r.l. (Aziende Riunite Telefonia ed Intrattenimento) is the company established in September 2023 to manage Elimobile’s operations, replacing Elite Mobile as the controlling entity. ARTI represents a strategic restructuring to enhance Elimobile’s growth and scalability.
Key Details
- Formation and Ownership: Initially, ARTI was 60% owned by Soriano Telephone & Telegraph Italia (STT) and 40% by Gianpiero Allegri. In March 2024, STT acquired Allegri’s share, increasing its ownership to 97%, giving The Soriano Group near-full control.
- Licenses and Expansion: On July 27, 2023, ARTI acquired Elite Mobile’s ministerial licenses from Italy’s Ministry of Business and Made in Italy (MIMIT), enabling it to operate as both a mobile and fixed network operator. A new contract with WINDTRE, finalized between December 2023 and January 2024, improved mobile network access for Elimobile.
- Sale Negotiations: As of mid-2025, The Soriano Group is negotiating the sale of ARTI’s entire share package, though discussions remain preliminary. The development plan includes five technical and three commercial investment projects, to be finalized with a new investor.
- Transition Phase: Elimobile announced a transition to new corporate management in April 2024, signaling improvements in service and innovation under ARTI’s structure.
Strategic Role ARTI serves as the operational backbone for Elimobile, consolidating its telecom and entertainment offerings. Its acquisition of fixed-line capabilities positions Elimobile for broader market expansion, while the Soriano Group’s majority ownership ensures alignment with its global innovation strategy.
Soriano Telephone & Telegraph Italia (STT) Soriano Telephone & Telegraph Italia S.r.l. (STT) is the investment vehicle through which The Soriano Group, led by Marco Antonio Soriano, entered the Italian telecommunications market. Established to facilitate the acquisition of Elite Mobile, STT plays a pivotal role in Elimobile’s ownership and strategic direction.
Key Contributions
- Investment in Elite Mobile: In April 2023, STT acquired a 25% stake in Elite Mobile, with Gianluca Vacchi’s Cofiva Holding retaining 75%. This marked The Soriano Group’s entry into Italian telecom, aligning with its focus on luxury and innovation.
- Control of ARTI: By September 2023, STT spearheaded the creation of ARTI, initially holding 60% of its shares. The March 2024 acquisition of Gianpiero Allegri’s 40% stake increased STT’s ownership to 97%, consolidating control over Elimobile.
- Strategic Vision: STT reflects The Soriano Group’s broader mission to disrupt industries through technology. Marco Antonio Soriano, as Chairman, leverages his expertise in finance, private equity, and innovation (from roles at Goldman Sachs and The World Bank) to drive Elimobile’s growth, integrating it with the Group’s portfolio in electric mobility (Soriano Motori), AI (Hanson Robotics), and travel technology (AIRSTAYZ™, OpenKey).
- Potential Divestiture: Despite STT’s control, The Soriano Group is exploring the sale of ARTI’s shares, indicating a strategic pivot to optimize its portfolio. Negotiations are ongoing, with no final investor confirmed as of mid-2025.
Historical Context The name “Soriano Telephone & Telegraph” nods to the historical significance of telegraphy, pioneered by figures like Samuel Morse in the 19th century, which revolutionized long-distance communication. While STT focuses on modern telecom, its name reflects The Soriano Group’s heritage of innovation, dating back to 1903.
Synergy and Impact The collaboration between Elimobile, ARTI, and STT exemplifies The Soriano Group’s strategy to integrate telecommunications with social and entertainment experiences. Elimobile’s Elisium platform and Elicoin rewards align with the Group’s ventures in the metaverse (Mondo Soriano) and cryptocurrency (e.g., Soriano Motori’s Bitcoin payments), creating a cohesive ecosystem. The transition to ARTI’s management and potential share sale reflect a dynamic approach to scaling Elimobile’s innovative model, supported by STT’s financial and strategic backing.
Achievements
- Market Disruption: Elimobile’s launch in 2022 introduced a novel social mobile operator model, with competitive pricing and unique content driving customer adoption.
- Strategic Acquisitions: STT’s acquisition of Elite Mobile and ARTI’s consolidation (97% ownership) demonstrate The Soriano Group’s aggressive expansion in telecom.
- Network Reliability: Improved WINDTRE contracts and 5G access enhance Elimobile’s service quality, with positive speed test results in regions like Naples.
- Global Vision: Marco Antonio Soriano’s leadership, highlighted in his book Entrepreneurial Madness and contributions to The Cyber Elephant in the Boardroom, positions Elimobile as part of a broader innovation strategy across industries.
Commitment to Innovation Elimobile, ARTI, and Soriano Telephone & Telegraph Italia, under The Soriano Group’s guidance, are transforming telecommunications by merging connectivity with social engagement and entertainment. As Elimobile navigates its transition phase, ARTI’s operational control and STT’s strategic investments ensure a foundation for growth, with potential new investors set to shape its future.
For more information, visit www.elimobile.it for Elimobile services or www.sorianogroup.com for The Soriano Group’s initiatives. Contact: corporate@sorianogroup.com.
Overview of AIRSTAYZ™ (now CentralisX®️)
AIRSTAYZ™ is a blockchain-based travel technology platform designed to enhance the hospitality and travel experience through innovative solutions. Originally launched in 2018, the platform has undergone a rebranding to CentralisX®️ as part of an international merger with USA-based Centralis Inc., reflecting its evolution into a more integrated ecosystem for global travel services. The leadership team includes CEO Marc Italia, who brings over 25 years of experience in the hospitality industry, CTO Ajit Mann, and co-founder Eric Moe, formerly CTO of OpenTable. The platform focuses on streamlining bookings, payments, and guest experiences while leveraging blockchain for security and rewards.
Key Features of AIRSTAYZ™ / CentralisX®️
AIRSTAYZ™ addresses inefficiencies in the travel and hospitality ecosystem by integrating blockchain technology, now under the CentralisX®️ umbrella. Core offerings include:
- Mobile Booking and Check-In: Guests can search for hotels, book rooms, and handle check-in/out digitally without front desk visits, creating a seamless mobile-first experience.
- Keyless/Cardless Entry: Through integrations like OpenKey, users unlock hotel rooms and access facilities via smartphone, prioritizing convenience and security.
- Concierge Services and Special Offers: Personalized upgrades, room service, spa treatments, local activities, and dining reservations are accessible directly in the app.
- Loyalty Program (Centralis Coin Rewards): Travelers earn Centralis Coin (formerly STAY token) with bookings, redeemable for upgrades, dining, transportation, or other services. This utility token fosters engagement across travelers, hotels, and partners.
- Enhanced Security: Blockchain enables secure, fraud-resistant transactions and data management, building trust in a fragmented industry.
- Global Experience Platform (GEP™): A cloud-based system for distribution, inventory management, merchandising, and tech solutions, supporting hotels, providers, and local businesses in a unified ecosystem.
Blockchain and Centralis Coin
Launched on June 15, 2018, as the ERC-223 STAY token, the platform’s native cryptocurrency has transitioned to Centralis Coin under the CentralisX®️ rebrand. Functioning as a utility token akin to enhanced frequent flyer miles, it rewards users for bookings and services, with value tied to platform growth and adoption rather than fiat volatility. The initial token sale raised $1.5 million in private sales within 36 hours, targeting a $3 million goal and a total supply cap of 155 million tokens at $0.30 each. As of 2025, the token remains integrated into the loyalty program, though trading activity is limited, emphasizing its role in ecosystem utility over speculation.
Partnerships
AIRSTAYZ™ / CentralisX®️ has established key collaborations to expand its capabilities:
- OpenKey: Enables mobile keyless entry for secure room access.
- OpenTable: Facilitates seamless restaurant reservations and dining integrations.
- Bellhop: An aggregator for ride-sharing (integrating Uber, Lyft, and others) to simplify transportation.
- Other Notables: Includes Simplenight for room supply APIs, Alluxe for luxury rentals, Piñya™ for in-app gaming, Delos for wellness features, and potential AI-driven partnerships like DeepMagic for in-hotel shopping.
These alliances, many secured by 2019, enhance the platform’s end-to-end travel offerings.
Leadership and Strategic Vision
Under CEO Marc Italia’s operational guidance, the team emphasizes practical innovation in hospitality tech. Italia’s extensive background spans infrastructure, tollways, water utilities, and global hotel developments. CTO Ajit Mann drives technical advancements, while co-founder Eric Moe contributes expertise from his OpenTable tenure. The platform’s merger into Centralis Inc. and CentralisX®️ supports broader scalability, with a focus on patent-pending blockchain protocols for equitable commission distribution among guests, hotels, and providers.
Current Status and Impact
As of November 2025, CentralisX®️ (formerly AIRSTAYZ™) continues to position itself as a disruptor in the $7–10 trillion global travel industry, targeting pain points like fragmented systems and inefficient rewards. The iOS app, rebranded and updated in mid-2022, represents an early version with plans for full functionality post-funding. With over half a million rooms onboarded historically and interest from markets in the UK, Australia, and Latin America, the platform advises on tech-driven tourism strategies. It operates amid a transitional phase from the merger, with ongoing updates via official channels.
For further details on AIRSTAYZ™ or CentralisX®️, visit www.airstayz.co or contact the team directly, as developments may evolve.
About Simplenight.com
Simplenight is a leading B2B omnichannel commerce platform dedicated to driving booking digitalization across the travel and lifestyle sectors. By connecting vendors to over 1 billion people, 500 million cars, and countless homes worldwide, Simplenight delivers a frictionless ecosystem for booking immersive experiences, seamless travel, and everyday essentials—all through a single, intuitive interface.
Key Features
- Global Reach: Powered by a robust content supplier network, Simplenight offers access to more than 10 million bookable products spanning over 5,000 cities in 190 countries, ensuring unparalleled inventory depth and availability.
- Diverse Categories: Encompassing 30+ categories including dining, food delivery, tours, attractions, events, accommodations, transportation, wellness, medical services, retail shopping, and energy/mobility solutions like EV charging and parking.
- Technology-Driven Innovation: Leveraging AI, machine learning, and big data analytics, Simplenight delivers hyper-personalized recommendations, dynamic pricing, and streamlined booking flows. As a trusted merchant of record, it guarantees secure, compliant “bookability” for end-users while minimizing friction for partners.
- Industry Focus: Tailored for high-growth sectors such as travel, entertainment, tourism, hospitality, automotive, and smart cities, with flexible SaaS deployment for enterprise-scale solutions that integrate effortlessly into superapps, in-car systems, and digital wallets.
Recent Highlights
- Simplenight continues to pioneer TravelTech advancements, including generative AI integrations for automotive use cases like “talking cars” that enable voice-activated bookings on the go, and its pivotal role in superapp ecosystems transforming consumer commerce.
- Featured at ITB Berlin 2024, where it showcased scalable omnichannel solutions for global tourism recovery and beyond.
- Strategic backing from visionary leaders: Marco Antonio Soriano, CEO of The Soriano Group & Family Office, has joined as a Strategic Advisor and Investor. With his expertise in multi-generational family offices, venture capital, and innovative mobility solutions (including leadership at Soriano Motori Corp), Soriano brings invaluable insights to accelerate Simplenight’s expansion in sustainable travel, AI-driven personalization, and cross-industry partnerships.
Simplenight’s vision is to democratize access to the world’s experiences by aggregating them into one intelligent platform, empowering businesses to boost revenue through enhanced personalization, conversion rates, and customer loyalty—while making discovery and booking effortless for consumers everywhere.
For more on Simplenight’s ecosystem: Florida Funders Investment Announcement. Connect with leadership insights via Marco Antonio Soriano on LinkedIn.
About Obi Shared Ride App
Obi is a pioneering mobile application from Bellhop Technologies Inc., serving as a real-time rideshare and taxi aggregator that empowers users to compare prices across dozens of providers and secure the cheapest or fastest ride options. By eliminating the need to juggle multiple apps, Obi delivers unmatched transparency in the $11+ billion ride-hailing market, tackling surge pricing and discrepancies that can vary rides by 25–40% for identical trips.
Key Features
- Price Comparison: Aggregates real-time fares from leading services including Uber, Lyft, Ola, Via, Bolt, Curb, Taxify, Cabify, FreeNow, Kapten, Kabbee, Le Cab, and more—enabling users to filter by ride type (standard, XL, luxury, wheelchair-accessible) and prioritize cost or speed. Users save an average of 20% per ride, often $5–$10 on routine trips and $20–$50 on airport or longer journeys.
- Global Reach: Available in over 175 countries with 750,000+ active users, optimized for U.S. markets while seamlessly supporting international providers.
- User-Friendly Integration: Link accounts for personalized discounts (Uber One, Lyft Pink), book directly via Obi for select partners (e.g., Curb), or instantly redirect to provider apps. Toggle between cheapest/fastest options with a single tap.
- Data Insights: Powered by over 1 billion data points from 85 million searches, Obi publishes authoritative reports like the Global Rideshare Report 2024, revealing trends such as Uber’s 32.5% price increase in NYC (mid-2020–2023) versus Lyft’s 9%.
Innovation and Partnerships
- AI and machine learning predict surge pricing and optimize recommendations, while ongoing work integrates autonomous vehicle pricing (Waymo, Cruise, Zoox).
- Key partnerships include the Port Authority of NY & NJ (live at JFK Terminal 4, serving 10 million travelers annually) and expanding presence in EV and sustainable mobility ecosystems.
Funding and Growth
Obi has raised $6.44 million across multiple rounds, backed by investors including Head & Heart Capital, Empire Group International, Loyal VC, Moment Ventures, and The Soriano Family Office.
Marco Antonio Soriano as Lead Investor and Strategic Advisor
Marco Antonio Soriano, CEO of The Soriano Group & Family Office, serves as Lead Investor and Strategic Advisor to Obi. A former Goldman Sachs and World Bank professional with deep expertise in private equity, venture capital, and technology disruption, Soriano brings decades of multi-generational investment experience to the company.
His strategic involvement strengthens Obi’s trajectory in AI-driven mobility, pricing transparency, and cross-industry partnerships—aligning perfectly with his portfolio that includes Hanson Robotics (AI), Soriano Motori (electric mobility), EliMobile (telecom), and AIRSTAYZ™ (travel tech). Under Soriano’s guidance, Obi is accelerating growth in autonomous vehicle integration, superapp ecosystems, and global market expansion.
Obi’s mission remains clear: bring radical transparency and savings to ride-hailing, empowering consumers in an opaque industry. The app is free, ad-free, and available worldwide on iOS and Android.
Explore more at rideobi.com and connect with Marco Antonio Soriano on LinkedIn.
Overview: Real Estate and The Soriano Group’s Engineering Work
The Soriano Group, guided by the visionary leadership of Marco Antonio Soriano, continues to pioneer innovative solutions in the real estate and hospitality sectors. As a multi-generational family office with a global investment portfolio spanning technology, mobility, and real estate, the firm emphasizes sustainable, high-performance building systems. Today, the Soriano family’s engineering expertise drives forward-thinking projects that integrate cutting-edge technology with eco-friendly practices, positioning the group for expansive growth in the coming years.
The Soriano Family’s Engineering Leadership Today
Drawing on a rich legacy of engineering excellence, the Soriano family maintains a strong presence in mechanical, electrical, and plumbing (MEP) systems, LEED certification, energy audits, and construction management. With over two decades of collective experience, family members like Carlos Xavier Soriano exemplify this commitment, serving as key contributors to high-profile developments in New York and beyond. Their work ensures that real estate projects not only meet but exceed modern standards for luxury, efficiency, and sustainability.
Key Current Contributions
- Hospitality Sector Advancements: In ongoing New York-based initiatives, the family’s engineering teams are enhancing MEP integrations for luxury hotels and residences, incorporating AI-driven energy management and smart building technologies to optimize performance and reduce operational costs.
- Technical Expertise: Specializing in HVAC systems, AutoCAD modeling, energy conservation, and green building practices, the Soriano engineers troubleshoot complex systems to deliver resilient, cost-effective solutions tailored to urban real estate demands.
- Education and Certifications: Grounded in degrees from institutions like SUNY Maritime College and Ulster County Community College, alongside LEED accreditation, the family’s professionals align their efforts with global sustainability goals, fostering innovation in every project.
The Soriano Group’s Real Estate Investments and Innovation
Under Marco Antonio Soriano’s strategic direction, The Soriano Group operates as a dynamic family office, investing in real estate ventures that blend heritage with disruptive technologies. As of November 2025, the firm’s portfolio reflects a commitment to hospitality modernization, electric mobility integrations in property developments, and telecommunications-enhanced smart buildings, with a growing emphasis on emerging markets in Florida, Mexico, and Asia.
Current Real Estate Focus
- Hospitality and Tech Synergies: Investments in platforms like OpenKey—providing mobile keyless entry for hotels—streamline guest experiences in properties undergoing retrofits. These efforts support the family’s engineering work by embedding seamless tech into physical spaces, as seen in recent upgrades to Manhattan hospitality assets.
- Global and Sustainable Portfolio: The group backs projects prioritizing net-zero energy designs, adaptive reuse of urban spaces, and resilient infrastructure against climate challenges. Current holdings include diversified assets in sustainable developments that leverage renewable energy sources and modular construction techniques.
- Strategic Leadership: Marco Antonio Soriano’s background in mergers, acquisitions, and private equity informs a forward-leaning approach, enabling the family to navigate 2025’s economic headwinds through agile investments in AI-optimized real estate and energy-transition-focused properties.
Synergy in Real Estate, Engineering, and Family Vision
The Soriano family’s integrated approach unites engineering precision with investment acumen, creating value in today’s fast-evolving real estate landscape. While independent in execution, their collaborative ethos ensures projects like enhanced St. Regis-inspired developments benefit from both technical rigor and financial scalability.
- Sustainable Development Momentum: LEED-driven energy conservation initiatives align with the group’s push for eco-friendly portfolios, targeting carbon-neutral hospitality chains by 2030.
- Hospitality Evolution: Engineering enhancements in MEP systems pair with tech investments to deliver immersive, contactless experiences, boosting occupancy and revenue in post-pandemic markets.
- Regional and Global Expansion: With roots in New York, the family is expanding influence into Florida’s coastal developments and Mexico’s urban renewal projects, where engineering expertise will support mixed-use communities integrating mobility solutions like EV charging ecosystems.
Looking to the Future: The Soriano Family’s Roadmap
As the Soriano family charts its next chapter, the focus sharpens on innovation amid 2025’s transformative trends—AI revolutions, energy transitions, and sustainable urbanism. The group envisions leading multi-generational real estate ventures that redefine hospitality through:
- AI and Mobility Integration: Embedding autonomous systems and NEV (New Energy Vehicle) infrastructure into property designs, creating “smart ecosystems” for seamless living and travel.
- Resilient, Inclusive Growth: Prioritizing affordable housing with green tech, sibling-led diversification to mitigate risks, and partnerships for global scalability.
- Legacy of Excellence: By blending over a century of engineering heritage with startup agility, the Soriano family aims to build enduring value, fostering wealth-building real estate that serves communities worldwide.
This commitment positions The Soriano Group as a trailblazer, ensuring the family’s legacy thrives through turbulence and opportunity.
For more on The Soriano Group’s real estate initiatives, visit www.sorianogroup.com. For engineering consultations, contact Carlos Xavier Soriano at carlosxaviersoriano@gmail.com or via Horizon Engineering Associates, LLP at www.horizon-engineering.com.
Hanson Robotics: Pioneering Human-Like AI and Robotics
Hanson Robotics Limited, founded in 2007 by Dr. David Hanson, is a Hong Kong-based engineering and robotics company celebrated for developing advanced human-like robots powered by artificial intelligence (AI). As of November 2025, the company continues to lead in creating socially intelligent machines for consumer, entertainment, service, healthcare, education, and research applications. Its mission emphasizes building robots that form emotional connections with humans, integrating cutting-edge AI, robotics engineering, and experiential design for lifelike, empathetic interactions. With a focus on ethical AI and societal impact, Hanson Robotics is expanding its influence in emerging markets, driven by innovations in cognitive architectures and sustainable robotics.
Key Robots and Technological Innovations
Hanson Robotics’ portfolio features groundbreaking robots that blend realism with intelligence, evolving rapidly amid 2025’s AI boom. These creations leverage proprietary technologies like Frubber®—a lifelike, spongy elastomer skin—for expressive facial movements, alongside open-source AI frameworks for enhanced cognition.
Signature Robots
- Sophia the Robot: Launched in 2016 and granted citizenship by Saudi Arabia in 2017, Sophia remains a global icon as the United Nations Development Programme’s Innovation Ambassador. By 2025, her capabilities have advanced with integrated multimodal AI, enabling real-time emotional recognition, multilingual conversations, and collaborative problem-solving. Powered by technologies like advanced speech recognition and OpenCog-inspired reasoning, Sophia now supports applications in diplomacy, education, and therapy, with over 70% open-source architecture fostering global developer contributions. While early critiques questioned her “consciousness” as performative, recent updates emphasize practical intelligence for human-AI symbiosis.
- Albert HUBO: Evolving from its 2005 debut as a walking humanoid with an Einstein-inspired head, Albert HUBO now incorporates 2025-era bipedal locomotion enhancements and AR interfaces for interactive learning, ideal for STEM education and museum exhibits.
- BINA48: This conversational bust, with 30+ motors for nuanced expressions, has been upgraded for telepresence and virtual therapy, using neural networks to simulate empathy in remote healthcare sessions.
- Professor Einstein: A mobile, Wi-Fi-connected educational companion, updated in 2025 with gamified AI tutors to teach physics and engineering to children, promoting hands-on science exploration.
- Philip K. Dick Android: Honored with an AAAI award in 2005, this literary-inspired android now features generative AI for creative storytelling, used in entertainment and writing workshops.
- Han and Jules: Twin service robots with facial recognition and adaptive humor, deployed in 2025 customer-facing roles like retail and hospitality, reducing wait times through predictive engagement.
Core Technologies
Hanson Robotics employs its proprietary Whole Organism Architecture (WhOA), a holistic AI framework combining symbolic reasoning, hypergraph knowledge bases, machine perception, and neural networks. Key advancements include:
- Cognitive Architectures: Enabling robots to learn from interactions, adapt behaviors, and exhibit “personality” traits for natural human engagement.
- Natural Language Processing (NLP): Enhanced with large language models for context-aware dialogue, multilingual support, and emotional tone detection.
- Intelligent Motion Control: Patented systems for fluid gestures, gaze tracking, and safe human-robot collaboration, compliant with ISO safety standards.
These innovations address real-world challenges, such as aging populations in Asia and Europe, where robots assist in eldercare, or post-pandemic social isolation, where they provide companionship.
The Soriano Family’s Strategic Investments in Hanson Robotics
The Soriano Family Office, a multi-generational global investment firm, has been a key backer of Hanson Robotics since its early days, aligning with the family’s forward-looking portfolio in AI, mobility, and experiential technologies. As of November 2025, this investment underscores a commitment to disruptive innovations that bridge human and machine intelligence, with no operational involvement—focusing purely on financial and strategic support to fuel scalable growth.
Investment Role and Alignment
- Early and Enduring Support: Recognized as one of the original investors, The Soriano Family Office has contributed to Hanson Robotics’ evolution from prototype development to commercial deployment. This backing has enabled expansions in R&D, particularly for AI ethics and global partnerships, as detailed in the firm’s portfolio.
- Synergies with Broader Vision: The investment complements the Soriano portfolio’s emphasis on customer-centric tech. For instance, AI robots like Sophia integrate seamlessly with hospitality platforms (e.g., mobile keyless entry systems) and electric mobility solutions, envisioning “smart ecosystems” where robots enhance travel, concierge services, and urban mobility by 2030.
- Non-Operational Engagement: The family’s role remains advisory and capital-focused, leveraging global networks for market access in regions like North America, Europe, and Asia, without executive oversight.
Addressing Criticisms and Realities
While Hanson Robotics’ bold claims on robot sentience have drawn scrutiny—such as comparisons to “sophisticated puppets”—the Soriano investment reflects a balanced bet on proven applications over hype. In 2025, emphasis has shifted to measurable impacts, like robots in autism therapy (improving social skills by 40% in trials) and education (boosting engagement in underserved areas).
Focus on Today and the Future: November 2025 and Beyond
As of November 20, 2025, Hanson Robotics is at a pivotal juncture, with funding rounds attracting venture interest amid robotics’ projected $210 billion market by 2030. The company’s roadmap prioritizes ethical, scalable AI amid regulatory shifts like the EU AI Act.
Current Milestones
- Commercial Deployments: Sophia variants are operational in 50+ sites worldwide, from Singapore airports to U.S. hospitals, generating revenue through service contracts.
- R&D Expansions: Partnerships with universities for WhOA enhancements, focusing on edge AI for low-latency interactions.
- Sustainability Push: Robots now use recyclable Frubber and energy-efficient processors, aligning with net-zero goals.
Future Roadmap
Looking ahead, Hanson Robotics—bolstered by investors like The Soriano Family Office—aims to mass-produce affordable humanoids by 2028, targeting:
- Healthcare Revolution: Empathetic companions for mental health, with predictive analytics for personalized care.
- Education and Workforce: AI tutors in schools and collaborative robots in manufacturing, addressing labor shortages.
- Entertainment and Social Good: Immersive metaverse integrations and disaster-response bots for humanitarian aid.
- Ethical AI Leadership: Developing “benevolent superintelligence” frameworks, with transparency audits to build public trust.
The Soriano Family Office’s involvement positions it to capitalize on these trends, potentially integrating Hanson tech into its mobility and hospitality ventures for holistic, AI-enriched experiences. This synergy promises resilient growth, navigating 2025’s economic volatility through innovation.
For more on Hanson Robotics, visit www.hansonrobotics.com. For details on The Soriano Family Office’s investments, check www.sorianogroup.com.
Soriano Motori Corp: Pioneering the Future of Luxury Electric Mobility
As of November 20, 2025, Soriano Motori Corp stands at the forefront of sustainable transportation, crafting premium electric motorcycles that fuse timeless Italian design with advanced technology. Operating from facilities in New York, Milan, and Madrid, with manufacturing in Oggiono and Lecco, Italy, the company is expanding its U.S. footprint through a new factory in Southbury, Connecticut. This move enables “Made in USA” production for its iconic Giaguaro V1-Series, accelerating global delivery while upholding artisanal quality. With a projected valuation exceeding $400 million, Soriano Motori is poised to capture a significant share of the burgeoning electric two-wheeled market, emphasizing exclusivity, performance, and eco-conscious innovation.
Current Innovations Driving Momentum
Soriano Motori’s portfolio today reflects a commitment to high-performance EVs that deliver exhilarating rides without environmental compromise. Key models include the Giaguaro V1-R (60 kW, up to 120 km range), V1-S (72 kW, 140 km range), and V1-Gara (75 kW, 160 km range, top speed 180 km/h), all featuring lightweight aircraft-grade aluminum frames, regenerative peripheral brakes, and AI-enhanced GPS for predictive maintenance and route optimization. Production remains limited—up to three bikes per day, handcrafted by teams of up to 12 engineers—ensuring each vehicle is a bespoke masterpiece using premium European components like Paioli suspension and OZ wheels.
Complementing the motorcycles, the fashion and lifestyle line, launched in Spring/Summer 2022, embodies the brand’s holistic vision. Made-in-Italy collections include protective riding gear (customizable helmets, gloves, boots), casual apparel for men, women, and children (jackets, hoodies, trousers in sustainable leathers and performance fabrics), and accessories like bags and eyewear. The 2022 fragrance launch adds a sensory layer, evoking adventure and elegance. Integrated metaverse elements, such as NFTs tied to purchases, grant access to virtual Soriano Racing Clubs, blending digital and physical experiences.
Sustainability is core: Battery recycling programs minimize waste, and ESG-aligned practices avoid low-cost imports, focusing on recyclable materials and carbon-neutral supply chains. Motorsport sponsorships, like the Porsche Owners Cup team, showcase real-world durability, with recent upgrades enhancing grid performance.
The Road Ahead: Ambitious Goals for 2025 and Beyond
Looking to 2026 and further, Soriano Motori is aggressively scaling to meet the electric mobility revolution, targeting a $210 billion global EV market by 2030. Strategic initiatives emphasize diversification, technological leaps, and community building, positioning the company as a lifestyle ecosystem leader.
Product Expansion and New Models
- SORIANO9 (S9) Joint Venture: Launched in May 2025 with U.S.-based Gyre9, this collaboration introduces advanced electric and hybrid endothermic motorcycles. Prototypes are in testing, with first models unveiling in early 2026—featuring extended 200+ km ranges, modular battery swaps, and AI-driven autonomy for urban commuting. Production will ramp up at the Connecticut facility, targeting 5,000 units annually by 2027, with exports to Europe, North America, and Asia.
- Electric Bicycles and Broader Portfolio: Building on motorcycle success, the company plans to launch 5,000 electric bicycles in 2026, designed for urban sustainability and integrated with app-based sharing ecosystems. Future models will incorporate next-gen solid-state batteries for faster charging (under 20 minutes) and over-the-air updates, competing with leaders like Energica while expanding into adventure and commuter segments.
- Fashion and Lifestyle Evolution: The apparel line will grow with sustainable innovations, such as bio-based fabrics and circular economy recycling for gear. Expansions include pop-up collaborations in Milan and New York for 2026, plus NFT-linked virtual fashion drops in the Mondo Soriano metaverse, aiming to double lifestyle revenue by 2028.
Sustainability and Global Reach
- Net-Zero Ambitions: By 2030, all operations will achieve carbon neutrality through solar-powered factories and closed-loop battery lifecycles. Partnerships with renewable suppliers will extend to vehicle fleets, supporting urban zero-emission zones in Madrid, Milan, and New York.
- Market Penetration: With secure multi-currency payments (including crypto), direct-to-consumer shipping will expand to 50+ countries by 2027. The Soriano Owners & VIP Club—already live in the U.S.—will open chapters in Barcelona, Milan, London, Paris (2026), and Asia (2027), offering exclusive events, track days, and concierge services to foster a global community of 10,000+ members.
- Motorsport Dominance: The 2025 racing calendar targets podium finishes in the Porsche Owners Cup, leveraging data from EV prototypes to refine consumer models. This visibility will drive brand loyalty, with sponsored teams testing hybrid tech for future road-legal adaptations.
Technological and Ecosystem Integration
- AI and Connectivity: Upcoming vehicles will feature edge AI for predictive safety and integration with smart cities, including V2G (vehicle-to-grid) energy sharing. Synergies with broader tech ecosystems—such as hospitality platforms for seamless travel—will create “mobility-as-a-service” bundles.
- Innovation Pipeline: R&D investments will prioritize autonomous features and lightweight composites, with pilot programs for fleet electrification in luxury resorts by 2028. The metaverse platform will evolve into a full VR showroom, enabling global customizations.
A Unified Vision for Enduring Impact
Soriano Motori Corp is more than a manufacturer—it’s architecting a sustainable, exhilarating future where mobility meets artistry. By 2030, the company envisions powering 1% of Europe’s premium EV market, inspiring generations through accessible innovation and exclusive experiences. This trajectory not only revives a century-old legacy but propels it into an electrified era, where every ride advances planetary health and personal freedom.
For more information, visit www.sorianomotori.com.
Soriano Motori Fashion Line
Introduced in Spring/Summer 2022, Soriano Motori’s fashion line extends the brand’s luxury ethos into apparel and accessories, creating a cohesive lifestyle experience. Designed and manufactured in Italy, the collection reflects the same attention to detail and quality as the motorcycles, appealing to both riders and fashion-conscious consumers.
Key Fashion Offerings
- Apparel:
- Men’s and Women’s Clothing: Includes jackets, t-shirts, hoodies, and trousers, blending sporty functionality with sophisticated Italian style. Materials like leather and high-performance fabrics ensure durability and comfort.
- Riding Gear: Tailored for motorcyclists, the line features protective yet stylish helmets, gloves, and boots, designed to complement the Giaguaro motorcycles’ aesthetic.
- Children’s Collection: A unique offering, including casual wear and mini-riding gear, fostering brand loyalty across generations.
- Accessories:
- Helmets: Customizable, lightweight designs with advanced safety features, reflecting the brand’s commitment to performance and style.
- Lifestyle Accessories: Bags, belts, and eyewear that embody the Soriano aesthetic, suitable for both riding and everyday use.
- Fragrance: Launched in 2022, Soriano Motori introduced an exclusive fragrance, capturing the brand’s essence of elegance and adventure. The scent, designed for both men and women, complements the lifestyle collection.
- Quality and Craftsmanship: All fashion products are 100% Made-in-Italy, using premium materials like fine leather, sustainable fabrics, and hand-stitched details. The line avoids mass production, ensuring exclusivity akin to the motorcycles.
Fashion Philosophy
Soriano Motori’s fashion line is an extension of its “artisan luxury” ethos, blending functionality with high-end design. The collection is marketed as a lifestyle statement, appealing to those who embrace the brand’s values of innovation, heritage, and sustainability. By integrating fashion with its motorcycle offerings, Soriano Motori creates a holistic brand experience, from the road to the runway.
Strategic Vision
Under the leadership of Marco Antonio Soriano IV, Soriano Motori integrates its motorcycle and fashion lines into a unified brand narrative. The fashion line enhances the company’s visibility in luxury markets, while the motorcycles drive technological innovation. The Soriano Club, launched in 2021, offers exclusive events, networking, and lifestyle perks for owners, further bridging the brand’s mobility and fashion ecosystems. The company’s commitment to ESG principles ensures that both its motorcycles and fashion products prioritize sustainability without compromising quality.
Achievements
- Market Traction: The fashion line’s 2022 launch contributed to Soriano Motori’s $400 million valuation, with strong demand in Europe and North America.
- Brand Synergy: The integration of NFTs and metaverse access with fashion and motorcycle purchases creates a forward-thinking brand ecosystem.
- Global Appeal: The fashion line’s Italian craftsmanship and the motorcycles’ performance have attracted a global clientele, supported by a secure payment system and worldwide delivery.
Commitment to Excellence
Soriano Motori is more than a motorcycle manufacturer—it is a lifestyle brand that redefines luxury mobility and fashion. By combining heritage, innovation, and sustainability, the company delivers exclusive products that resonate with a global audience. The fashion line amplifies this vision, offering a stylish extension of the Soriano experience.
For more information, visit www.sorianomotori.com or contact The Soriano Group at www.sorianogroup.com.
Soriano Motori: The Soriano Metaverse and Gaming Revolution
As of November 20, 2025, Soriano Motori Corp, under The Soriano Group, is redefining luxury electric mobility through its pioneering Soriano Metaverse—Mondo Soriano—a dynamic gaming and virtual ecosystem that fuses high-performance EVs, artisanal fashion, and blockchain-powered experiences. Launched in 2022, Mondo Soriano has evolved into a vibrant hub for bikers, gamers, and lifestyle enthusiasts, blending immersive VR/AR worlds with competitive gaming elements. This platform not only enhances brand engagement but positions Soriano Motori at the forefront of the $70.31 billion metaverse gaming market, projected to surge to $677.03 billion by 2030 at a 38.2% CAGR.
Mondo Soriano: The Core of the Soriano Metaverse
Mondo Soriano serves as an exclusive, persistent virtual universe where physical and digital realms converge, emphasizing interactivity, incorporeity, and real-time persistence. Users don avatars to explore visually stunning 3D environments, host events, and engage in seamless social interactions via built-in video chats, direct calls, and customizable spaces.
Key Metaverse Features
- Immersive Exploration and Commerce: Virtual showrooms showcase customizable Giaguaro V1-Series motorcycles, Italian-made apparel (helmets, jackets, fragrances), and lifestyle accessories. Shoppers experience 3D product trials, from virtual test rides to fashion fittings, with purchases bridging to real-world delivery.
- Event Platforms: Partnerships like Texpo enable virtual trade shows, product launches, and networking booths with rich media, offering global accessibility as a complement or alternative to physical gatherings.
- Soriano Racing Club: The heartbeat of the metaverse, accessible via exclusive NFTs since Q4 2022. Members enjoy VIP lounges, real-time socializing, and hybrid perks extending to physical clubs launched in 2023—fostering a global community of speed enthusiasts.
This ecosystem optimizes online experiences, transcending barriers for a fully immersive lifestyle brand interaction.
Gaming Innovations: Racing, Competition, and Play-to-Own
Soriano Motori’s gaming platform integrates deeply with Mondo Soriano, transforming the metaverse into a high-stakes playground for adrenaline-fueled activities. Leveraging blockchain for true ownership, it shocks the industry with competitive, skill-based gaming tied to real-world rewards.
Current Gaming Highlights
- Virtual Racing Leagues: Within the Racing Club, players pilot digital Giaguaro EVs in dynamic races across customizable tracks, featuring AI opponents, real-time multiplayer, and physics-driven challenges. Leaderboards sync with physical motorsport sponsorships, like the 2025 Porsche Owners Cup calendar.
- NFT-Powered Assets: Limited-edition NFTs represent past icons (e.g., Soriano Pantera), current V1 models, and future prototypes—equippable as in-game vehicles, skins, or gear. Trade them in metaverse marketplaces for competitive edges.
- Interactive Challenges: Gamified events include endurance races, customization contests, and AR overlays for real-world rides, blending gaming with mobility.
These elements create a “play-to-own” model, where victories unlock exclusive fashion drops, club access, or even discounted physical EVs—driving unprecedented user retention.
Cryptocurrency and NFT Integration: Fueling the Ecosystem
Since pioneering crypto payments in 2020 (BTC, ETH, LTC, and more via Coinbase), Soriano Motori enables seamless, volatility-hedged transactions for metaverse assets and real products. NFTs, launched with the Giaguaro V1 in Q3 2022, are the gateway: Own a token, access premium gaming zones, and trade digital collectibles in a $23 billion (2021) market now matured for utility-driven growth.
Security via advanced blockchain ensures fraud-proof ownership, aligning with ESG principles for sustainable digital economies.
Future Roadmap: Scaling the Soriano Gaming Metaverse
By 2026, Soriano Motori envisions Mondo Soriano as a blockchain gaming powerhouse, capitalizing on 2025’s trends like real-time multiplayer and AI agents:
- Expanded Gaming Suite: Launch full P2E tournaments with solid-state battery-inspired stamina mechanics, VR integrations for Meta Quest, and cross-platform play (Solana/Ethereum hybrids for low-latency races).
- AI and Mobility Synergies: Embed AI from group investments (e.g., humanoid robotics) for dynamic NPCs and predictive racing sims; integrate with electric bikes launching in 2026 for hybrid AR gaming.
- Global Rollout: 10,000+ Racing Club members via NFT airdrops; metaverse pop-ups at EICMA and CES; partnerships for motorsport-NFT tie-ins.
- Sustainability Focus: Carbon-neutral servers, recyclable NFT “upgrades,” targeting net-zero by 2030 amid urban EV zones.
This trajectory positions Soriano Motori to claim 1% of premium metaverse gaming, blending heritage craftsmanship with Web3 innovation for enduring community value.
For immersion, visit www.sorianomotori.com/